![]() In 2022, Elise advanced to Marketing Manager for Terlato’s Direct-to-Consumer (DTC) side of the business. In 2021, she spearheaded and managed two large-scale projects: the renovation and launch of and the websites. In 2020, Elise was promoted to Digital Marketing Manager, responsible for managing and growing the DTC business through e-commerce, social media, and various other digital platforms. Elise is the fourth generation to be involved in the family business, along with her sister, Jo, and brother, Tony. ![]() Chapoutier, Mathilde Chapoutier, Domaine Terlato & Chapoutier, and Anselmi. In this role, she was responsible for marketing and managing Terlato Wines International’s Estate Division portfolio of brands, including Terlato Vineyards, M. Terlato has worked in the wine industry for five years now, joining the family’s company in October of 2018 as the Associate Marketing Manager. Elise shares how Terlato is elevating and partnering with other brands, their strategies for connecting with younger consumers, and their mission to promote sustainability through their wineries and vineyards.Įlisabeth (Elise) C. In this episode of VINTed, Scout Driscoll is in conversation with Elise Terlato, DTC Marketing Manager at Terlato Wines International, to talk about legacy brands, marketing to the modern consumer, and getting involved in the digital world. So if you’re a brand that wants to embrace digital and reach a wider audience, what does Elise recommend? The digital world will only continue to expand, so it’s crucial that wineries - including legacy brands - learn how to navigate this space and build their online presence. But they’ve never stopped looking for the next best thing for consumers across the globe, which is why they’ve grown year after year.Īccording to Elise Terlato, much of the brand’s success comes from the ability to adapt, utilize cutting-edge technologies, and meet the consumer where they are. They introduced Pinot Grigio to America, revolutionized different varietals, and became a well-loved legacy brand. In cooperation with the famous Italian vine growers Simonit & Sirch, this trio joined forces to create a Pinot Grigio determining a new standard and becoming the highest score Pinot Grigio of all times.For more than 50 years, Terlato Wines International has been influential in the wine and spirits industry. (.) Terlato wanted to establish a new point of excellence for excellent Pinot Grigio. “Always with an eye to the future, Terlato also launched a new Pinot Grigio in 2015 under the name of his family - Terlato Pinot Grigio Friuli. The nature of the liaison bonding Terlato and SIRCH may be noticed from the translation of a paragraph of the American site about the biography of their current CEO William A. ![]() A high-quality selection that contributes not only to our reputation but to that of the whole Italy. Terlato Wines is a large distributor of excellent wines from all over the world (his logo is "Always Exceptional") in the United States. Making wines for its brand Terlato Vineyards is an immense award for our Estate. A success that stems from the expertise in the vineyard, the quality of the grapes, the terroir and Terlato’s long experience in addressing the tastes of the high-end American consumer. Within two years, the wines were already distributed throughout the United States. In 2014, the Terlato family and the SIRCH family began a partnership to produce Pinot Grigio del Friuli Colli Orientali DOC together. It all started with the intuition of Anthony Terlato who, at the end of the 1970s, introduced Pinot Grigio to the American market, turning it into the most successful imported wine in American history: it was then called “The Father of Pinot Grigio”. Today, it is no longer the farmers who emigrate from Friuli to the Americas, it is the wines’ turn to travel, bringing the flavors of the Colli Orientali to the United States. Freshness in harmony with the sapid and full taste of these hilly lands. Wines that look far ahead without losing the sense of their origins: the foothills of the Julian Alps.
0 Comments
Leave a Reply. |